About me

I’m Hely Bracho — founder and creative director of 4K Studios. For over a decade I’ve directed films, live experiences and brand worlds across the United States and Latin America — for names like Coca-Cola, Ultra Music Festival, Don Omar, Scotiabank and the Peruvian Football Federation. I’ve personally worn nearly every role in the room — director, producer, filmmaker, editor, colorist, experience designer — which is why I don’t just make content. I build entire worlds around a single idea.

Process

MY APPROACH

I believe the brands of the future won’t compete for attention — they’ll build experiences people want to live. From a national campaign that reached 3 million students to a 220-person immersive gala, every project gets the same obsession: design the whole world, end to end.

01

Experience over attention

Anyone can buy a view. We engineer moments people choose to live, remember and keep talking about long after the lights go down.

02

Build entire worlds

Build entire worlds

A video is the beginning, not the destination. We connect production, technology, storytelling and live experience into one ecosystem around your brand.

03

Premium, end to end

Premium, end to end

From the first concept to the final detail — multicamera production, immersive sets, AI and interactive tech — engineered at the highest level.

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Children reached — Peru’s #1 program in the pandemic

Children reached — Peru’s #1 program in the pandemic

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Combined views

Combined views

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Brands

Brands

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Global artists & influencers

Global artists & influencers

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Children reached — Peru’s #1 program in the pandemic

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Brands

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Combined views

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Global artists & influencers

Experience

MY JOURNEY

2018 — Now

Founder & Creative Director · 4K Studios

Building 4K Studios into one of the most innovative Latin creative companies in the U.S. — films, live experiences and brand worlds for Coca-Cola, Ultra and Don Omar.

2018 — Now

Founder & Creative Director · 4K Studios

Building 4K Studios into one of the most innovative Latin creative companies in the U.S. — films, live experiences and brand worlds for Coca-Cola, Ultra and Don Omar.

2021 — Now

Creative Director · PLI

Directing 10+ large-scale immersive events a year — premium production fused with AI, interactive tech, mobile apps and themed stages.

2021 — Now

Creative Director · PLI

Directing 10+ large-scale immersive events a year — premium production fused with AI, interactive tech, mobile apps and themed stages.

2020

Aprendo en Casa · Ministry of Education, Peru

Led a 24-person team to produce national educational programming during the pandemic, reaching over 3 million students.

2020

Aprendo en Casa · Ministry of Education, Peru

Led a 24-person team to produce national educational programming during the pandemic, reaching over 3 million students.

2013 — Now

35+ Music Videos & Live Tours

Directing for Don Omar, Jay Wheeler, Arcángel, Jonathan Moly and Luis Enrique — from viral clips to 360° live productions.

2013 — Now

35+ Music Videos & Live Tours

Directing for Don Omar, Jay Wheeler, Arcángel, Jonathan Moly and Luis Enrique — from viral clips to 360° live productions.

Aawards

Awards & Recognition®

I don’t chase trophies — but bold work turns heads.

2025

City of Doral Recognition

City of Doral, Florida

2025

City of Doral Recognition

City of Doral, Florida

2025

U.S. Lifetime Achievement Award

Washington D.C.

2025

U.S. Lifetime Achievement Award

Washington D.C.

2023

Premios Pepsi Music

Pepsi-Cola Venezuela

2023

Premios Pepsi Music

Pepsi-Cola Venezuela